TheHotStory
 P U B L I C    R E L A T I O N S

" Without promotion, something terrible happens...... nothing! "
-- PT Barnum

home | about | contact | privacy policy

 

 

 

BOOK EXPO AMERICA

Educational Programs:
May 30 - June 3, 2007

International Rights Center:
June 1 - June 3, 2007

Exhibition Halls:
June 1 - June 3, 2007

 New York City, NY 

 


Why should you be there?


BookExpo America is the
largest
book publishing event
in the U.S.

 

BookExpo America combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content to create a dynamic environment for networking, sourcing and relationship building. 

 

The excitement of BEA fuels the passion for books and sparks new ideas for:


 publishers
 booksellers
 librarians
 educators
rights professionals

...and authors.

 

Imagine launching a new computer program and not attending a computer trade show.  Would you even think about launching a new toy -- after all the research and marketing -- and not attending a Toy Fair to introduce your product?  Why would you risk launching a book and not bringing it to the attention of THOUSANDS of potential book buyers?

 

For so long, many have felt that events like BEA are out of their league.  They struggle to find value in being a small fish in a big sea.  Their budgets don't allow them to compete with the big publishing houses and their hundreds of thousands of dollars spent on marketing just to vie for the book-sellers' (and buyers) attention.  

BEA affords you the opportunity to have your work seen.

Did you know that the advertising cost for just 1/16th of a page (color ad) in
USA Today is $21,000?

Your shelf life on that ad is one day.
 
One shot to hope that someone sees your book cover and buys a copy.

How many books would you have to sell to recoup that cost?

Your cost to exhibit at BEA is less than one-tenth of that one ad.

That's what we call value.

 

Finally -- the opportunity to network with industry professionals that you 
may otherwise not have access to.

Whether it's a space in the New Title Showcase or a booth on the floor of the show, with an audience of tens of thousands* of book industry professionals, BEA offers tremendous opportunity to showcase your talent.  

This is your opportunity to network.
It's hard work.
Do your research.
Target your audience.

We'll help.
No charge.


If we could give you one free bit of publicity and marketing advice it would be:

DON'T MISS BOOK EXPO AMERICA!

 

*Official 2005 attendance was 
29,104 Industry Professionals and 7,701 Book Buyers!


 Special note for Canadian Publishers:

BookExpo America offers a tremendous springboard into the American market.
This year, the dollar exchange makes it even more affordable for you
 to attend this event and showcase your titles.

 


For more information, visit
www.bookexpoamerica.com

then contact us at:

info@thehotstory.com

 

 

Did you catch that?

Over 7000 book buyers -- all under one roof!

These aren't buyers that just buy one copy.

 

Think about the possibilities.